BOTOX® for Men: Why is Brotox Rising in Popularity?

August 12, 2025

 a smiling man receiving BOTOX

Historically, esthetic services like BOTOX® have been arbitrarily associated with women. However, today, there’s a big shift happening. BOTOX® for men is becoming more popular every year, especially with social media being at the forefront of many peoples’ lives. Many men are hearing the women in their life swear by it and becoming curious about how they can benefit from the results both professionally and personally. Read on to learn why more men are investing in BOTOX® treatment.

What is BOTOX®?

BOTOX® is diluted botulinum toxin, which is a bacteria that has been shown to help with a variety of cosmetic and medical issues in small quantities. Your cosmetic dentist in Silver Spring can inject the BOTOX® solution into facial muscles to help them relax, easing pain associated with overworked jaw muscles as well as reducing the appearance of fine lines and wrinkles in the face and neck areas.

Why is BOTOX® for Men Becoming So Popular?

According to the American Society of Plastic Surgeons’ 2024 Procedural Statistics Release, BOTOX® treatment experienced a four percent increase between 2023 and 2024, with 9.8 million people investing in the procedure. Since 2010, there’s been an estimated 20 percent increase in the number of men receiving this treatment as well. This jump in BOTOX® for men can be due to a number of underlying reasons, including:

  • Wanting to continue looking younger to remain more competitive in their careers.
  • It’s a relatively low treatment cost that can deliver youthful results.
  • It can help others receive you more positively.
  • It can make you appear more attractive in social media posts.

While these are just some of the reasons why more men are investing in BOTOX® injections, there’s no singular feeling or reason why this phenomenon has seen a recent spike in participants.

What Can BOTOX® Help With?

BOTOX® and fillers don’t discriminate when it comes to the issues that they can help with, and many of the same esthetic flaws that draws women to injectables are the same that attract men to the treatment. BOTOX® injections can help with the following:

  • Contouring the jaw line area
  • Frown lines
  • Smile lines
  • Lines between the eyebrows
  • Excessive sweating
  • Smoker’s lines around the lips

BOTOX® is becoming most popular for men between the ages of 35 and 50; however, men as young as their early 20s could receive treatment.

Despite most esthetic treatments being heavily targeted and advertised to women, as most beauty and appearance-related products are, the reality is that anybody can receive these treatments. The best way to learn whether BOTOX® for men is the answer for you is to schedule a consultation with your local cosmetic dentist to discuss your goals.

About the Author

Dr. Sara Saba has completed advanced education in both BOTOX® and dermal fillers, as well as attended the renowned Las Vegas Institute for Advanced Dental Studies. At LVI, she received focused training on the treatment of TMJ disorders and craniofacial pain, which can also be helped with BOTOX® injections. Offering both esthetic and functional results, Dr. Saba is able to help patients across all walks of life with BOTOX® injectables. For questions or to schedule an appointment, visit Dental Center of Aspen Hill’s website or call 301-871-8000.